Our Dai-fei Xiaoying high fat cocoa powder was the top brand in the domestic baking industry in Taiwan, and it has become synonymous with cocoa powder!
Cocoa powder with Van Houton brand was firstly introduced 50 years ago. The trademark of Van Houton is a golden eagle, which is the inspiration for the product of “Xiaoying”, which literally translates to “Little Eagle” in this industry. After considerable change of the cocoa powder giants being replaced, Sheng Hsiang is committed to improve our line of cocoa powder continuously. The “Dai-fei Xiaoying” cocoa powder as high quality perfectly blended to fit the tastes of the Taiwanese people with widely use, both domestically and abroad. The trademark depicts our commitment to simplicity, purity and consistency.